The company was founded in 1895 by Hermann Hartje senior. Within three generations, the family business developed into a strong and efficient specialist wholesaler in northern Germany. The comprehensive product programme, our corporate bike and wheel rim production, a complete range of bicycle component products and, last but not least, the nationwide delivery of our own bikes make us one of the leading wholesale bike retailers in all of Germany, Holland and Austria.

The traditional company domicile is in Hoya/Weser – right in the heart of Lower Saxony, between Bremen and Hanover.

Sales offices and branch offices are connected to the central warehouse in Hoya by daily night deliveries and ensure personal customer care, not only on the phone but also from our sales representatives and delivery drivers!

As a shareholder of the largest car parts cooperative organisation CARAT, a strong association of German and European car part dealers, we can offer a service package that leaves no wish unfulfilled.

The comprehensive range of products includes:

  • Bicycles, bicycle spare parts and accessories, bike racing articles

  • Parts for motorised bikes, scooter parts

  • Car parts, tools, workshop machines, devices and equipment

  • sport and outdoor articles