A close partnership with the bicycle retail industry is a major component of our corporate philosophy. In close cooperation with each other, recommendations and wishes are noted and taken into consideration for further development of the individual bicycle programmes. The result of this ongoing optimisation is reflected in each of our many different bicycle programmes.

The diversity of bike types available today and the permanent further development of bicycle technology makes one thing clear: there’s no getting round the bicycle business! Expert advisory services, test rides and regular service are important for the sustained enjoyment of high-quality bikes.

Discover our bicycle brands