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MAVIC is one of the most illustrious names in the bicycle industry, known around the world for high-quality wheelsets and rims that prove their worth in all kinds of circumstances. Professionals and recreational riders alike know MAVIC as a go-to brand for equipment that serves them well for years. Also in the segments clothing, helmets and shoes MAVIC is known for innovation and quality. Overall, the brand stands for experience, know-how and technical prowess.

MAVIC was founded in 1889 by Charles Idoux and Lucien Chanel in Lyon and has made cycling history in France and beyond. Their many years of experience and forward thinking-spirit is precisely why many cyclists swear by the brand.

MAVIC wheels and rims are at least as popular with cyclists as their stylishly designed clothing. Safety remains a top priority nevertheless, products are checked and tested at regular intervals: brake performance for wheels, impact tests for helmets, controlled handling for tires, even reflective details on clothing.

The company is constantly developing new concepts and innovating technologies but also improving tried and tested concepts; for example, the Inter Spoke Milling technology (ISM), which is now in its fourth generation, and the innovative material compound X-Mix for tires. Also, system wheels with perfectly integrated features, are one of MAVIC’s specialities.

MAVIC places particular emphasis on the issue of sustainability by durability. All products are designed to last many years in regular use.